Sam Crawford, Founder of by Crawford and creator of Six Figure Design Club, wanted a brand message that truly resonated with his audience. He needed website copy and an email campaign that would clearly communicate the value of his course—and convert.

Jen-X partnered with Sam to craft a compelling brand narrative, high-converting email sales sequence, and clear, engaging website copy. With his brand message locked in, Sam’s audience now knows exactly who his course is for, how it addresses their struggles, and how it helps them grow. Thanks to Sam’s hard work, empathetic yet authoritative guidance—and a message that finally reflects it—his course and community are thriving.

*What you see below is NOT a website, it’s a wireframe. This is a great option for you if you want to design your own website (as Sam did), or if you already have a web designer you love.

 
Sam Crawford, creator of Six Figure Design Club

“I was struggling to convey my course's value in a succinct way that led the user on the correct journey.

“Jen provided me with all the copy, plus an email sequence that has been garnering more clicks than I ever had when trying to convey value on my own.

“I am now MUCH less stressed about my approach. Instead of just guessing with a blunderbuss strategy, I am able to strategically give people what they need to make a decision.”

- Sam Crawford

 
 
Six Figure Design Club Wireframe
 
 

Let’s get YOU a strategy to grow your business, shall we?

 
 
 
Jennifer Barden

This article was written by Jennifer Barden, founder of Jen-X Website Design and Strategy.

Many Squarespacers feel defeated when their websites don’t attract and engage visitors.

In my blog, I share my secrets for effective Squarespace website design and strategy so that DIYers and Squarespace Website Designers can learn tips for building Squarespace websites that attract and engage the right visitors.

https://jenxwebdesign.com
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