Traffic Transformer
Finally, a blogging framework specifically for Squarespacers that has it ALL
From nailing down your brand message to content planning to Squarespace features, and so much MORE!
Introducing…
Traffic Transformer
In the Traffic Transformer Course, you'll get everything you need to learn how to blog to increase organic website traffic from your target audience so you can grow your business into the one you’ve always dreamed of!
Using the Traffic Transformer framework I created to 60X my website traffic while I simultaneously stopped "marketing" on social media, you can learn how to blog with Squarespace to increase organic traffic to your website every month starting NOW so you can grow your business.
Join today — doors close soon!
Tell me if this sounds like you:
➔ You want to increase traffic to your Squarespace website and get eyes on your business.
➔ You need your target audience to engage with your brand so you can grow your business.
➔ You have too much conflicting advice being thrown at your from various marketing channels and you're not sure what to believe or what you should do.
➔ You're over trying to hack together content willy-nilly that will (hopefully) resonate with your target audience.
➔ You're tired of feeling discouraged by the lack of visitors and engagement through your Squarespace website.
➔ You wish there was a way to increase organic traffic to your website, build a loyal following, and become a trusted source in your niche.
Good news!
I help people with those same problems every single day.
Imagine if...
⭐️ You could attract the right visitors, your target audience, to your Squarespace website in a way that made them WANT to engage with your brand
⭐️ You could establish yourself as an authority in your niche and become the go-to person for what you do
⭐️ Your clients and customers came to YOU instead of you having to go out in search of THEM
⭐️ You didn't have to waste countless hours on fruitless content marketing strategies that don't bring you joy—or customers
⭐️ You had a repeatable process you could follow that produced predictable results, even if your business pivots
Who is this right for?
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Business Owners with Squarespace Websites
If you're finding your website analytics downright depressing, you're not alone. You can turn this around by regularly blogging for your business.
Blogging builds trust and authority with your target audience and draws your future customers to you instead of you having to hunt them down month by month.
It creates an evergreen content marketing strategy that won't disappear in 48 hours and continues to work for you for years.
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Coaches/Service-Oriented Businesses
No one can help your potential clients better than you...but how do you get them to FIND you so you can capture their attention?
Blogging is the best way to demonstrate your ability to help potential clients solve their micro problems so you can solve their macro problems.
Regularly adding valuable content to your website that they're seeking answers to is the best way to improve SEO and get more eyes on your website/business so you can fill your schedule and grow your business.
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Squarespace Web Designers
Lemme guess--you're feeling lost in a sea of Squarespace web designers? RELATABLE!
How can you stand out among your fine brethren? By blogging, my firend! And not only will blogging help YOU stand out, but your clients as well.
If you really want to be a hero in your business, prove yourself to your potential clients by getting more traffic to your OWN website! What better way is there to show them that YOU are the web designer for THEM than by building a little street cred for yourself?
Basically, this is for you if...
➔ You want to attract your target audience to your Squarespace website so they'll engage with your brand.
➔ You've been blogging but you're not getting the engagement you were hoping for or growing your email list.
➔ You want a logical, structured method for planning and scheduling your marketing content to align with your business that you can actually implement.
➔ You want a long-term content marketing strategy that will continue to attract your target audience long after you've created it, NOT disappear in 48 hours.
➔ You want to explore blogging as an option because social media is awful and you don't want to do it anymore.
On the flip-side, this is NOT for you if...
➔ You prefer short-term marketing strategies that require you to constantly be looking for your next customer/client.
➔ You're getting plenty of business through your social media platforms and you're not concerned about the fact that you don't own your social media accounts.
➔ Attracting your target audience to your Squarespace website isn't necessary for your business's success.
➔ You're happy to continue experimenting with different strategies you're hacking together with free content and advice until (hopefully) something sticks.
Praise for Jen-X
Whether it’s web design & strategy, brand messaging, or blog support, don’t take Jen’s word for it. Here’s what her clients are saying:
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“I'm a repeat client of Jen's for multiple reasons: she continues to educate herself in her field; she is always timely; she is super creative; she is also very patient and kind. There's no other better web designer than Jen in my book!”
-Elizabeth B.
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“I wanted my sales page to have targeted copy written by a trained pro. I was struggling to convey my course's value in a succinct way that led the user on the correct journey. Jen had the training and know-how that resonated with me. Jen provided me with all the copy, plus an email sequence that has been garnering more clicks than I ever had when trying to convey value on my own.”
-Sam Crawford, founder of Six Figure Design Club
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“Jen is such a personable and knowledgeable designer that I knew in the first few minutes of our conversation that I wanted to work with her. Jen was very clear with the goals we set out to accomplish and was willing to adjust as needed throughout the project. She has a great eye for detail and messaging that helped to bring the quality level of the final product up to a point that exceeds the norm.”
-Dave M.
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“Jen always went above and beyond to make sure I was happy with her services. As a result, I've contracted with her time and time again when I need new projects completed.”
-William S.
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“I have been working with Jen-X for several months and my experience with her has been unprecedented. Her uncanny ability to structure and strategize design, branding and messaging. Jen-X has gone over and beyond this expectation. She listened intently and was able to make my vision come to life. Thank you Jen-X for making me feel like I was the most important person with your undivided attention. I look forward to working with you again!”
-Bobby M.
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“Jen is absolutely wonderful! She is so knowledgeable and provides detailed explanations that are extremely helpful, especially, for new Squarespace designers. Save those blog posts! She really knows her stuff!
-Angela D.
Hi, I’m Jen.
I'm a Squarespace web designer, website engagement strategist, and blogging expert who teaches Squarespacers like you how to increase organic website traffic so you can grow your business and be a total hero.
I'm a true 80s girl who graduated high school BEFORE the internet was even a thing, and in true Gen-X fashion, I am not afraid to jump in with both feet and figure stuff out on my own—problem solving is my superpower.
After starting a Women's Cycling Blog in 2018, I began building Squarespace websites for clients as a side-hustle. This segued into a full time gig in 2021 after the kids were launched.
I became a Certified StoryBrand Guide in 2022. Since then I've been helping businesses and branding experts nail down their brand messages to attract and engage target audiences, building websites, wireframing websites, and helping clients develop strategies for blogging to increase organic website traffic and improve engagement.
Why I created this:
➔ I wanted to package up what I learned and share it with more people.
➔ I want to help other Squarespacers grow their businesses using their strongest marketing tool—their website—and empower them to get off the hamster wheel of willy-nilly content marketing on social media that fills them with anguish and doesn’t produce results.
➔ I wanted to share what I learned with others so they don’t have to grapple with the HOW of getting eyes on their websites anymore.
➔ I believe that the biggest challenge we face as entrepreneurs in today's crowded online scene is getting noticed, and that while our business idea may be a slam dunk, ineffective marketing shouldn’t be the thing that stands in the way of our success.
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“Before working with Jen-X, I was unhappy with my current WordPress website. Although it was custom and looked nice, my inquiries went to my spam folder. Now I'm getting more inquiries on my new site with good budgets. I'm also not getting many low budget tire kickers, so I'm not wasting much time going back and forth.”
-Joanna A.
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“I was looking to take my business to the next level and I knew that I needed a professional to make that happen. I needed my website to do as much work for me as possible and I didn't have the time or energy to educate myself to be able to achieve that goal on my own. I signed up for a website and I got that and more.”
-Katie S., The Bagel Lady
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“I felt like Jen-X was speaking directly to me and understood what I was looking for. I liked that she provided clear directions and instructions for what she needed. I am no longer frustrated and annoyed when I look at my website. I love how it speaks to my ideal clients. I feel excited to move forward in my business.”
-Kristn S.
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“It was clear to me that Jen knows her field. She respects the financial and time commitment. Jen made sure to answer all my questions and even hand hold me through aspects I didn't understand! Working with her was not only easy, but it was so fun too!”
-Kathy B.
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“Before working with Jen, I was having a hard time defining what I was specializing in with my business. Jen took the time to get to know my business well enough to be able to help me narrow down my business into something that not only made sense to me, but also to my clients.”
-Kim C.
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“When I hired Jen-X, I was looking for someone who could help me clear my business offer. I have a lot of content but was confused about making it clear to the final user. She gave me what I asked for! Now I feel my business is ‘on track’. I myself feel the feeling I first wanted for my customers: clarity of intent.”
-Ana D., founder and creator of The Great Sardinia App
What’s inside
Traffic Transformer
Brand Messaging and Your Blog
Develop a brand message using the Mega Message Method that helps you clearly identify your target audience, their pain point, and how you are uniquely positioned to solve their problem and guide them to success.
The Category Creator helps you use this message to determine what your blog categories will be and keep you within the guardrails of your business so you’re always speaking directly to your target audience.
BONUS interview with Heather Frechette-Crowley of Root Marketing, a brand message strategist with over 25 years of copywriting experience.
Plan Your Content
Jen Liddy's Umbrella Method breaks the daunting task of content planning into manageable bite-sized nuggets.
Using the Prime Post Planner you’ll plan your content to align with what's going on in your business so you can get more customers/clients.
The Batching Blast Blueprint helps you batch your content in a way that works best with your schedule.
Using the Super Scheduler, I show you how to take all these great posts and quickly schedule them in a Google Sheet that will auto-populate into your Google Calendar using the fancy AppScript I wrote for you.
Content Creation
Writing your content can be the fun part and also the challenging part. This module teaches you 4 different techniques for writing blog posts so you can choose one that resonates with you and learn how to use ChatGPT to streamline content creation...if you want.
You'll also learn about keywords in this module, the different types of keywords, where to put them, and how to use SEOSpace to scan your blog page and do keyword research.
Setting Up Your Blog in Squarespace
Set your blog up in Squarespace the RIGHT way to quickly capture the attention of your readers and convey the value they'll get from reading your blog.
I show you how to make it easy for your visitors to find what they're looking for and strategies to encourage engagement and grow your email list.
You'll also learn some time-saving shortcuts, including how to templatize blog post graphics for your thumbnail and social sharing images in Canva.
Adding YouTube Videos to Blog Posts
This module talks about why it's a good idea to add YouTube videos to your blog posts, what to do if you're camera shy, and best practices for adding YouTube videos to your posts.
It also includes Swipe Copy you can edit for yourself that enables you to quickly add a description to your YouTube video that gives viewers a way to engage with your brand.
Repurposing Blog Content For Social Media
In this module, I interview Annie Schiffmann of Downstage Media, author of Simple Social Media, and former improv comic (yes, it's true) about repurposing blog content for social media and why blogging is her favorite long-form content.
Annie also discusses the primary role of social media for business and helps you determine which social media platforms to use and how to choose them. The Social Media Matrix I created provides all the creative suggestions you need to repurpose your blog content for your chosen social media platforms.
Tracking Your Progress
Squarespace Analytics and Google Search Console are not scary. There's a lot of information in here that is easy to find.
This module shows you how to find your way around these tools and use that data to learn what content is getting the most traffic to your website.
Create Your Blog Post Workflow
"What if I forget a step in the framework?"
Now that you know all the things you need to do, use the Autoblog Workflow Google checklist to ensure you don't skip any steps!
This checklist will keep you on track and help you get into the "flow" of blogging so you don't accidentally leave something important out.
There's more! You'll also get...
Traffic Transformer Framework
The Traffic Transformer Framework ($3,000 value) teaches you how to blog on your Squarespace website to align with your business and highlight you as an expert so you can consistently attract your target customers/clients and grow your business.
Content Command Center
The Content Command Center ($1,500 value) workbook containing the Prime Post Planner, Super Scheduler, and Social Media Matrix is engineered for seamless content planning and significant time savings.
Mega Message Method
The Mega Message Method ($1,000 value) is the Mac Daddy of the entire course. This method not only defines your blog, but also your business, giving you the clarity you need in order to speak directly to your audience so they will HEAR you.
Category Constructor
The Category Constructor ($500 value) is a super easy method for choosing your blog categories so that everything you talk about in your blog is intentionally crafted to move the needle in your business.
Prime Post Planner
The Prime Post Planner ($1,000 value) helps you plan your content to align with what's going on in your business, makes content planning a breeze, and keeps you within the guardrails of your business so you don't go off track.
Super Scheduler
The Super Scheduler ($1,000 value) is my personal favorite tool, this thing is magic! Quickly schedule all your batches in one go in this spreadsheet and run the script so that it will auto-populate directly into your Google Calendar.
Traffic Tracker
Use the Traffic Tracker ($350 value) Google Sheet to track your website traffic, social media, and email list growth so you can see your progress over time and where your traffic is coming from.
Social Media Matrix
Social Media Matrix ($500 value)--This guide helps students repurpose blog content for social media posts for their chosen social media platforms providing suggestions for Pinterest, Instagram, LinkedIn, Facebook, TikTok, YouTube, and Twitter.
Support by Yours Truly
Right now support ($1,500 value) looks like email support 2x week, but I expect it to transition into something even better! Stay tuned.
All the Rest
Batching Blast Blueprint, Tech Tutorials, Autoblog Workflow, Appscript Script, Downloadable PDFs, Swipe copy, Google Docs ($2,350 value)--Supporting tools and documents that provide you with everything you need to effectively implement the Traffic Transformer framework.
A total value of $12,700
Get started today for just
$1,270
Got questions?
I've got answers!
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This is a self-paced course that includes video tutorials, proprietary resources, and helpful links to supporting articles and tools that serve as adjuncts to the main content. It also includes bonus interviews with content marketing experts. There are opportunities inside each module to provide feedback or receive email support from me.
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This course leans heavily on first defining your brand message for your business. You'll accomplish this inside the first module using the Mega Message Builder. This exercise is not only imperative to the success of your blog, but to the success of your business as a whole. The value in this module alone may warrant the cost of the entire course. With this aspect of your business clearly defined, you will be able to create content of the highest value to your target audience. Compound this with all the strategies you'll learn in this course and it's a recipe that can't fail.
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Yes! You will have access to me via email support to which I respond 2x a week. This is how support looks now, but it may change over time. If it does change, it will only get better!
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Yes! Over time this course will be updated. In fact, this is why I provide feedback opportunity inside each module. You, the student, will inform future content. I know you'll have questions and opinions, and I am all ears! You will have access to all of these updates as they're added.
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This ones easy--forever!
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This course is currently a little over 5 hours of video content. It's my aim to keep it as "tight" as possible and leave out any fluff so you can complete it in a timely fashion. The time you invest in the work you’ll do in this course will save you hours and hours (and hours) in your business, so I strongly suggest you commit to it and remember that you have access to me for support, so use it!
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No! Presumably you are already using Squarespace. This course will guide you through the tech of Squarespace as well as any tools used inside this course, like Canva and SEOSpace. However, there are always alternatives. If you don't want to use Canva, it's not required. If you don't want to use SEOSpace, that's not required either. That said, remember that you have access to me via email support, so if you do get stuck on tech, just ask.
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By far this was my biggest challenge as a blogger. That's why I didn't mess around—I called in an expert, Jen Liddy of Jen Liddy Coaching & Development who teaches this module herself! I've researched the best ways to batch your content and provided 3 different batching options as well as batching tips to help you determine a schedule that will work for you. The Super Scheduler inside the course will blow your mind! I show you how to quickly schedule your batches and auto-populate them into your Google Calendar.
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If you know how to talk to your friends, you can blog. Remember, people are craving authenticity, so imperfections are welcome and encouraged. This is not English class and it's not a paper you need to hand in. This is where you can and SHOULD be yourself. Inside the course I provide 4 different ways to approach writing for your blog so you can find one that you feel comfortable with.
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The Social Media Matrix helps you repurpose blog content for social media. It’s filled with suggestions for what kinds of posts you can create for whichever platform(s) you are using. The sheet imports your content plan from the Prime Post Planner making it easier for you to plan your content for social media. Additionally, Social Media Expert Annie Schiffmann of Downstage Media joins us inside the course where she gets real clear on the purpose of Social Media in your business and she makes several suggesitons for the best way to get the most out of your blog posts.
Due to the digital nature of this course and its resources, it is non-refundable, so please make sure you read all of the details before you purchase, and reach out if you have any questions or concerns!
“Jen, Wow! Thank you for putting this material together! Module 1 has been more formative and valuable than anything I’ve done in the months since starting up. It is so valuable to my business as a whole that I can say the cost of this course has more than been recovered from the value I’ve received from just these 2 lessons! Thank You! Thank You! THANK YOU!”
-Dave M.
“This is a really beautifully done course that offers a lot of value. Jen is an authority on Squarespace and using blogging to drive traffic, and she speaks in a clear, understandable way. Warm too. It kind of feels like your bestie is showing you the ropes.”
-Jen D.
If you've read this far...
You have two options:
1. Continue to spend more time and energy trying to figure out how to attract your target audience to your Squarespace website...
2. Or, finally have a proven framework for increasing organic website traffic from your target audience so you can grow your business and be a total hero.
Imagine where you could be just one month from now.
➔ You're ready to start attracting the RIGHT visitors to your Squarespace website so they'll engage with your brand.
➔ You're ready to stop floundering with fruitless content marketing strategies.
➔ You're ready to start positioning yourself as the go-to person for what you do.
➔ You're ready for a way to get eyes on your website so you can grow your business.
➔ You're ready for more clients, more income, more fulfillment in what you do.
➔ You're ready for Traffic Transformer.